The process of creating a new mobile app is a complex activity that involves several stages and different skills. One of the most important aspects of this journey is the Discovery phase, where the team of designers and developers seeks to understand user needs, market limitations, and available opportunities to create a product that effectively meets these needs.
In this article, we will explore how to structure the Discovery process to get the best results in your product creation journey.
Define Your Goals and Objectives
Before starting the Discovery phase, it’s important to have a clear understanding of the goals and objectives you want to achieve. This will help guide your research and efforts and ensure you’re focusing your efforts on the right areas.
Some important questions to be answered in this phase include:
- What is the problem you’re trying to solve with the product?
- Who are your target users?
- What are the needs and desires of your target user or clients?
- What are the limitations of the market you’re operating in?
Conduct Market Research for Your New Mobile App
One of the most effective ways to obtain information about the market is by conducting research. There are several techniques that can be used in this stage, including interviews with industry experts, market data analysis, and competitive analysis.
The goal of this research is to obtain a complete understanding of the market you’re operating in, current and future trends, and available opportunities for your product.
Interview Users and Stakeholders
Interviewing users and other stakeholders is an important way to understand their needs and desires. During these interviews, you can ask about their current problems, how they’re dealing with these problems, and what their expectations are for a product that meets these needs.
This information is valuable in guiding the product design process and ensuring you’re creating solutions that meet user needs.
Create User Personas for Your New Product
After interviewing users and stakeholders, it’s helpful to create user personas to represent the different types of users you’re trying to serve. User personas help humanize users and provide a clearer understanding of their needs and desires.
Conduct Usability Testing
After creating a product
prototype, it’s important to test it with real users to ensure it meets their needs and expectations. Usability testing helps identify usability problems and other issues that may be preventing users from effectively using the product.
The results of these tests are valuable in guiding design and development decisions and ensuring the final product is as effective as possible.
Use Collaboration Tools
The Discovery phase is a collaborative effort that involves multiple teams and stakeholders. It’s important to use collaboration tools, such as Kanban boards and
project management software, to keep everyone informed and ensure everyone is working together towards the same goals.
This also helps keep the process organized and efficient.
The Discovery phase is an essential part of the process of creating new products. By structuring this stage correctly, you can obtain a complete understanding of user needs, market limitations, and available opportunities to create a product that effectively meets user needs.
Be sure to define your goals and objectives, conduct market research, interview users and stakeholders, create user personas, conduct usability testing, and use collaboration tools to get the best possible results.